Finance and accounting services often come across as impersonal or overly corporate. Miracle Mint wanted the opposite: a site that feels approachable, human, and visually inspiring, while still communicating expertise and trust.I led the redesign process as design manager, ensuring alignment between creative, UX, and technical teams while maintaining Miracle Mint’s narrative of “clarity, curiosity, and companionship.”
Client
Miracle Mint
DELIVERABLES
Website Design & Development Branding
Year
2025
Role
Project Management
1. Discovery & Alignment We started with a series of stakeholder workshops to define tone and user priorities. Through these sessions, it became clear that the website needed to communicate partnership, not just professionalism. 2. UX & Content Strategy Working with the UX designer and copywriter, we mapped the information architecture around three key ideas: Clarity: Clear service explanations with visual hierarchy and plain language Companionship: Founder and team stories, conversational tone, and community messaging Curiosity: Resources and tools that help users explore financial opportunities 3. Visual & Interaction Design I oversaw UI direction and component consistency across service, resource, and contact pages. The aesthetic blended trust (structure, whitespace, typography) with warmth (illustrations, subtle motion, soft gradients) to make financial topics feel human. To keep the dev workflow smooth, I introduced a shared Figma library and annotated handoff documentation, reducing revision cycles and ensuring consistency in front-end implementation. 4. Development Coordination Weekly syncs between design and dev helped maintain pixel accuracy and responsive performance. I handled feedback prioritization and QA reviews, focusing on accessibility, page load, and mobile usability.
The new website launched on time and exceeded expectations: +42% increase in time on site within the first month 2.3× more discovery call bookings Positive client feedback highlighting the “calm, clear, and human” tone The redesign helped Miracle Mint establish itself as a trusted financial partner for founders, with a brand voice that stands out in a saturated accounting space.
